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So many questions…
By Jen Wachtel: “Can we add this to the quick links section on the homepage?” “Can you include this from the top level navigation on the site?” “How can we highlight this on the homepage for an...
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Idea Exchange takes on the FIA
By: Jaime McCabe Idea Exchange takes on the FIA, Chicago, 2011. Just as the right tie makes the suit, successful trade shows pair the right audience of companies and customers. The Idea Exchange team...
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Our Own Road to Clarity – Part 1
By: Franco Campione A lot of thought is put into the typefaces and fonts used in the world around us. Modern corporate America spends a lot of time and effort designing brochures, magazines, PDFs, and...
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Mobile-eyes-ing.
By: Jaime McCabe As part of our continual drive to interact with users and our healthy curiosity, the Idea Exchange team is always looking for new ways of gathering user feedback. As the prevalence of...
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Can Pinterest Work in Financial Services?
By Jen Wachtel: I’m assuming by now that most people who touch the Internet on a semi-frequent basis have at least heard of Pinterest. And even if you’ve heard of Pinterest, you still may wonder how...
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Building an Agile Work Environment – Part Deux
By: Franco Campione Last we spoke about agile space development was way back in Dec 2010 and we had just finished building out a pilot agile space for 8 people on the web team. The space was so well...
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On-Site Search
By: Kevin Youngman On-Site Search One of the biggest pieces of feedback we’ve received over the past few years has been: “The site has everything, but I can’t find anything.” I imagine most sites...
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Is Information Architecture a global standard?
By: Sonya Caffrey The CME Group web team in partnership with our CME Clearing Europe team recently endeavored to redesign and improve our website www.cmeclearingeurope.com. The existing version of the...
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Four Things We Have Planned For the Web In 2013
By: Jen Wachtel I always enjoy January. Not because the weather in Chicago is wonderful this time of year (it’s not), or because the hectic nature of the holiday season is over (phew), but because I...
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Content Strategy vs. Content Marketing
By: Gretchen Willenberg, Contract Content Strategist, Online Content Strategy About Gretchen: I’ve been a contract content strategist since 2008 at both agencies and companies in Chicago. As a content...
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Insights into Customer Communications
By: Josh Weinstein About Josh: I have been a CME Group employee for three and a half years, and was a consultant for a year and a half prior to that, working in our Marketing Operations department as a...
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